Hello, World!
Mind Map: Marketing Strategy for a Successful Gym
Core Ideas:
- Promotion of the gym as a destination to achieve health and fitness goals.
- Highlighting the unique benefits of the gym.
- Focus on community and mutual support among members.
Main Branches:
Lead Acquisition
- Strategies for online and offline lead generation.
- Use of social media, digital advertising, local partnerships, and events.
Lead Engagement and Nurture
- Automated emails with relevant fitness and wellness content.
- Free webinars or workshops.
- Special offers for new leads.
Conversion into Members
- Offering free trials or assessment sessions.
- Special discounts for early registrations.
- Showcasing member testimonials and success stories.
Target Audiences:
- Young adults seeking a fun way to exercise.
- Busy professionals looking for a convenient gym.
- Busy moms interested in group classes or childcare services.
Channels:
- Social Media (Instagram, Facebook, TikTok)
- PPC Advertising (Google Ads, Facebook Ads)
- Partnerships with local businesses (healthy restaurants, sportswear stores)
- Community Events (health fairs, 5K runs)
- Email Marketing
- Gym Website
Step-by-Step:
- Identify the ideal customer persona.
- Create engaging and relevant content to attract leads.
- Capture leads through sign-up forms or landing pages.
- Nurture leads with valuable and personalized content.
- Offer an irresistible deal to convert leads into members.
- Provide an exceptional experience from initial contact to enrollment.
- Maintain ongoing communication to retain members and promote word-of-mouth.
Structure with Hooks, Promotions, Bonuses:
- Free one-week trial with full access to facilities and classes.
- Special discount for registrations during recruitment events.
- Referral bonus for existing members who bring in new students.
- Special classes or exclusive workshops for new members.
- Early registration offers with reduced fees or giveaways.
THE BEST CHOICE FOR YOUR FAMILY
Here in Miami
Our mission:
Evolve raises awareness about capoeira and its power to transform lives.
We provide quality educational services based on fitness and movement to help people improve their health and their lives.
“My mission is to raise awareness about capoeira and its power to transform lives, using my own story as living proof.”
We are building a community for people who want to:
Learn a martial art - specifically capoeira and all its elements
Be healthier
Develop strength, power, flexibility, mobility, and endurance
Lose weight
Immerse themselves in a new culture
Contribute to an environment of positivity
Have access to a safe space for family growth
Be part of something bigger than themselves
FREE CAPOEIRA CLASS
How does our free class work?
This free class includes a series of fundamental capoeira techniques. Not only will you learn the basics of capoeira; you will feel confident to start your capoeira journey after only one class!
Evolve offers a powerful first capoeira experience for new students.
How does our program work?
Our program is designed for all levels and goals. Our clients can enjoy capoeira as a hobby, getting fit while learning the movement, music, and culture; become dedicated capoeira practitioners, studying and performing; or even become capoeira professionals, teaching and growing in capoeira while supporting the growth of others.
Benefits of capoeira
Physical Characteristics
Body Awareness and control, movement flow, coordination and reflexes, endurance, strength, flexibility, mobility, agility, speed, power, and rhythm
Physical Movements
Calisthenics, capoeira attack and defenses, acrobatic movements, and movement connections
Mental/Social/Emotional Characteristics
Creativity, spontaneity, imagination, and confidence
Social skills, ethics, and values
Self empowerment, team work, expressing opinions, respect for others and the art, respect for the hierarchy, how to listen and be listened to, patience and humility, and how to fall and stand back up and not quit
Capoeira Etiquette
How to apply movements with a partner, how to apply movements in the “roda”, and how to freestyle
Cultural Elements
Capoeira Songs, capoeira instruments, basic music techniques, capoeira philosophy and traditions, capoeira history, basic Portuguese, and Brazilian dances
How much can you achieve through capoeira?
Get in the best shape of your life
When people start capoeira, they don’t always know what they’re getting into! But they quickly figure it out. Students soon find themselves happier and with more energy, and begin to change their daily routines to take advantage of class time.
Develop amazing skills
Capoeira helps people become more focused; develop faster reflexes; increase strength, endurance, speed, and body control and awareness; and lose weight, for those who are seeking to. This helps build confidence inside and outside the academy.
Discover hidden talents
Because capoeira has so many sides, students discover skills they didn’t know they had. We see students develop a better understanding of themselves, as well as knowledge of the fundamentals of combat, acrobatics, dance, rhythms, music, instruments, Portuguese, and more. One student discovered through capoeira that she loves to sing, and went on to become a professional singer. Capoeira can help people pursue their sometimes-newfound passions for teaching, performing, and traveling the world.
Develop your mind
Along with the process of physical improvement comes mental growth in the form of patience, creativity, humility, self-expression, unselfconsciouness, and spontaneity. In capoeira, players respond to each other with both calculation and instinct, so the game promotes focus and concentration. Capoeira also cultivates a thirst for knowledge. It is hard to resist learning more about the cultural side: the history, music, and rhythms that give capoeira its own language.
Live your values
Capoeira emphasizes the values of teamwork, friendship, and respect: for peers, for leaders, and for the ancestors of this great art form. These values underscore a basic passion and motivation that is reflected in students’ lives inside and outside the academy.
last but not least…
FIND A FAMILY
Students make connections in the academy and beyond. We promote activities to get to know each other here in Miami, but students can also participate in events locally, nationally, and internationally. Capoeira is a worldwide community.